An IRELA CLE Webinar

Build Your Competitive Edge: Online Visibility + Personal Branding for Real Estate Attorneys

Sabrina Bier

MCLE tentative for 1-hour Professionalism CLE credit

Registration is Free for IRELA Members
Non-Members ~ $50*

Most attorneys’ #1 referral source is Realtors®. In 60 minutes, see exactly how to structure your online presence so you’re found, chosen, and remembered by the agents who refer you to their clients. Yes—Realtors (and their clients) are Googling you to confirm you’re legit. Sabrina will show real examples of what works (and what quietly costs you referrals), how to craft quick Q&As that Google and ChatGPT tend to surface (SEO/AEO) for Chicago- and suburb-specific questions, and how to package a memorable “competitive edge” that agents actually value. 

You’ll leave with ready-to-use checklists, templates, and message prompts you can implement immediately—no tech team required.

Why Attend (in plain English)

Perfect for: Chicago and Illinois real estate attorneys who rely on Realtor® referrals and want a sharper, more referable online presence—without adding hours to their week.

Sabrina Bier is a dynamic speaker, seasoned real estate professional, and marketing strategist with 20+ years as a licensed Realtor® in Chicago—the nation’s third-largest city. For the past nine years, she has served as Director of Digital Media & Education at Proper Title, one of Chicagoland’s fastest-growing and largest title agencies. In this role, Sabrina leads strategic marketing and education for attorneys, Realtors®, and lenders while growing a personal brand as a trusted micro-influencer—driving visibility and referral growth from the inside out.

A math graduate and proud tech nerd, she approaches every challenge like a problem to solve—combining data, creativity, and AI tools to make marketing more efficient and effective. Her talks translate modern marketing into practical playbooks that help professionals sharpen their competitive edge, define a clear differentiator, and build sustainable systems for growth.

Sabrina blends education, innovation, and authenticity with real-world experience, humor, and heart. She equips real estate attorneys to win and retain high-quality Realtor® referrals, communicate value clearly, and stand out with credibility and care—especially in demanding markets where attention is scarce and trust decides the deal.

*Join IRELA