An IRLEA CLE Webinar & Annual Membership Meeting

The Risks of Relying on AI

Jeff Bernheisel, Fidelity National Financial

Artificial intelligence is already reshaping how real estate professionals write, research, market, and even draft communications. But in the legal world, efficiency doesn’t erase responsibility. This session breaks down the ethical, operational, and professional risks that come with relying on AI tools in real estate law, along with the safeguards the Illinois Supreme Court and ARDC expect attorneys to understand before using them. We’ll cover where AI adds value, where it creates hidden exposure, and what attorneys should be doing to protect their clients, their licenses, and their reputations. You’ll leave with a practical, attorney-ready checklist for safe AI use and a set of insights you can also bring back to your Realtor partners.

Jeff Bernheisel is the Director of Marketing – AI Initiatives at FNF (parent company of Chicago Title), where he leads the go-to-market strategy, internal education, and national training efforts for the company’s AI-powered tools and products.

He acts as the connective tissue between product innovation and real-world implementation, managing product launches, building training programs, and coaching sales teams across the country on how to use and talk about AI in ways that drive real business results.

A nationally recognized real estate marketing expert, Jeff has been featured on CNN, Huffington Post, Inman News, and other industry publications for his work in lead generation, personal branding, SEO, AI integration, and conversion copywriting. He’s also a licensed real estate agent with nearly two decades of industry experience—including leadership roles at 1000watt Consulting, Inman News, WFG National Title and Breakthrough Broker.

Today, Jeff’s focus is helping sales teams and business units turn emerging tech into a clear, competitive advantage.

And when he’s not obsessing over AI and marketing strategies?

You’ll find him playing tennis or golf, hanging with his pup Oscar, or sipping whiskey from a collection that rivals most high-end bars in town.