An IRELA CLE Webinar

Stay Top of Mind: The 30-Minute Marketing Plan for Real Estate Attorneys

Sabrina Bier

MCLE approved for 1-hour General CLE credit

Registration is Free for IRELA Members

Non-Members ~ $50*

You don’t need to become a marketer, post on social media every day, or spend hours creating content to effectively grow your business. You simply need a strategy that keeps you visible, valuable, and top of mind with the people most likely to refer you.

In this practical course designed specifically for real estate attorneys, Sabrina Bier will break down how dedicating just 30 intentional minutes each week to marketing and relationship-building can help cultivate Realtor relationships, strengthen existing referral partnerships, and create new opportunities in 2027.

Attendees will learn how to build a stronger online presence so they can be found when someone searches for them, turn everyday legal knowledge and frequently asked questions into useful educational content, leverage email, newsletters, blogs and social media without becoming a full-time content creator, and maximize the value of networking events and sponsorships through strategic preparation and follow-up.

The course will also introduce the changing world of online search, including SEO, AEO/GEO and AI-powered search, and explain why establishing your expertise online is becoming increasingly important.

Most importantly, attendees will leave with a simple 30-minute weekly marketing framework focused on three things: relationships, visibility and follow-up.

Because you don’t need thousands of followers to grow a referral-based practice. You need the right people to know you, remember you, trust you, and think of you when the next opportunity arises.

SabrinaBier is the Director of Digital Media & Education at Proper Title, where she develops educational programs and marketing strategies designed to help Chicagoland real estate attorneys and professionals strengthen relationships, communicate their expertise, and grow their businesses.

A licensed Chicago Realtor® for more than 20 years,Sabrinabrings a unique understanding of the relationship between attorneys, Realtors®, title professionals, and consumers. She combines decades of real estate experience with a background in marketing, technology, and education to teach practical strategies professionals can realistically incorporate into their businesses.

Known for her approachable teaching style,Sabrinafocuses on making marketing feel less like self-promotion and more like relationship building: being useful, staying connected, and remaining top of mind with the people who can refer you.

Connect withSabrina: @sabrinabier on all social platforms

*Join IRELA